This is what inspired Friedrich back then to search for a plant that's native in Europe and has the potential to rival soya. And what did he find? The pea. We’ve been using peas ever since. Not just to fill you up but also to whet your appetite for a brighter and better world.
And yet, we weren’t the only ones who liked the sound of amidori. Another European company with a very similar name got in touch with us. There was risk of confusion – at least in trademark terms. Because when it comes to the products, the distinction is very clear: one makes meat from animals. And we make it from peas. It was precisely this that gave us the idea for our new name.